The worst decision? Indecision.

​We believe there are serious consequences from indecision: missed opportunities, anxiety, regret. Our mission is to empower everyone - individuals, families, and small teams - to make their best decision, identify what’s important, understand the tradeoffs and get on the fast track to progress, productivity and joy.

Decision making is like a muscle. We're like a gym.

​We work the decision with you, as a neutral guide, until you arrive at the best possible choice. Here’s our method:

Data Driven
Numbers don’t lie. We use data to rank and analyze the factors that are most important in making your decision.

Efficient
Unlike therapy or life coaching, our approach is highly structured and efficient. The whole process takes less than an afternoon.

Actionable Results
We create an action plan that numerically illustrates which choice is best, and identifies the tradeoffs.

Not surprisingly, good decisions feel good too.

There’s real joy in arriving at a good decision. 
Hear from a happy client 

See more success stories like this on our testimonial page.

“I was feeling unsure if the school I was attending was the right place for me.
I would go over the pros and cons in my head, over and over, but none of it was helping me make a decision. DFY helped organize all of my thoughts in a productive manner so that I wasn't just going over the same things. Forming these concrete ideas created a way for me to make the right decision for myself moving forward.”

​- Tess, Piedmont, CA